R o b e r t A l e x a n d e r

Blog

Welcome to the blog section of Expanding Horizons, where we share our thoughts, ideas, and perspectives on various topics. From tech, design, lifestyle, health, and anything and everything that inspires me. Our writing is thought-provoking and inspiring, designed to expand your horizons and challenge your perspectives.

Posts tagged Tech
10 Essential SEO Tactics for Small Businesses: A Beginner's Guide

In today's digital age, having a website for your small business is a must. However, just having a website is not enough. You need to make sure your website is optimized for search engines to ensure potential customers can find you online. With more and more people turning to the internet to find products and services, having a strong online presence is crucial for the success of your small business.

Fortunately, improving your website's SEO is not rocket science. By following a few simple tactics, you can significantly increase your chances of ranking higher in search engine results pages (SERPs) and driving more traffic to your website. In this blog post, we will go over ten essential SEO tactics for small businesses that can help you take your online presence to the next level. From choosing the right keywords and optimizing your title tags and meta descriptions to publishing high-quality content and building external links, we've got you covered. So, let's dive in!

Read More
Robert AlexanderTech, SEO, Business Development, Digital TransformationComment
Developing an Access Control System 

A credible and trustworthy information system (TIS) is one that provides a reliable, cost-effective, interoperable, and secured information system for a company. Yagüe, Maña & Lopez (2005) carried out research that aimed to provide a secure solution for web services through the development of an interoperable and distributed access control system. They separated access control and authorization functions and used an XML language to stipulate the policies for access. Fernández, Mehlau & Pernul (2004) leveraged previously established software patterns to develop a robust metadata-based access control system. They recommend access control to be based on current metadata, and access to be granted only when mandatory attributes and properties are satisfied by users. Supporting the metadata-based access control system with a graphical password system, such as the ‘draw-a-secret’ scheme, can make the system stronger as it allows for imagination on the part of the user to gain access and adds to their memory of the access criterion.

Read More
Robert AlexanderTech, IT, SecurityComment
Digital Transformation: A Necessary Evolution for Modern Businesses
Digital Transformation: A Necessary Evolution for Modern Businesses

Digital transformation is no longer just a buzzword; it's an essential part of modern business development. Companies should focus on understanding the critical components of digital transformation and create a strategy that prioritizes their needs and has clear objectives. By embracing best practices such as building an agile digital architecture, ensuring data security, providing employee training, and exploring new technologies, businesses can increase their digital capabilities and create a competitive advantage for themselves, their employees, and their customers. The digital revolution is here, and the time to start your digital transformation journey is now.

Read More
Robert AlexanderDigital Transformation, Tech, Business DevelopmentComment
How Design Can Help Your Business Succeed in the Digital Age 
How Design Can Help Your Business Succeed in the Digital Age 

Good design is essential for success in the digital age. Investing in good design can help your business stand out from competitors, create strong brand identities, enhance customer experience, increase online traffic and conversions, and ultimately lead to long-term success. Don't wait any longer; start considering how good design can help you reach your goals today!

Read More
Robert AlexanderDesign, Business Development, Tech, UX, BrandingComment
SEO in the Digital Age: Why It Matters Now More Than Ever
SEO in the Digital Age: Why It Matters Now More Than Ever

Now more than ever, SEO has become an invaluable asset for businesses looking to succeed in the digital age. SEO stands for "Search Engine Optimization," which refers to optimizing a website or web page to rank higher in search engine results pages (SERPs). SEO involves creating content that uses targeted keywords, phrases, and backlinks from reputable websites that help boost visibility, resulting in higher rankings on SERPs. This leads to increased customer engagement and sales for the business. An effective SEO strategy is vital for any business wanting to stand out online and grow their presence. SEO requires careful analysis of potential customer keywords when searching for products and services and creating quality content that provides value for users. Backlinks play an essential role, too, as they signal trustworthiness and credibility to Google. An SEO strategy can significantly improve your digital presence this year!

Read More
Robert AlexanderTech, Business Development, SEOComment
The Key to Success for Business Owners: Being Found on Google
The Key to Success for Business Owners: Being Found on Google

"Being found on Google is crucial for success in the digital world. Increased visibility, improved credibility, competitive advantage, cost-effective marketing, and increased engagement are some benefits of appearing at the top of the search engine results page. By investing in strategies to improve their search engine rankings, businesses and individuals can gain a significant advantage in today's competitive digital landscape."

Read More
Robert AlexanderGoogle, Business Development, TechComment